Nostalgia

Cambridge Online Dictionary defines nostalgia as ‘a feeling of pleasure and also slight sadness when you think about things that happened in the past’. It has elsewhere been described as a sickness, a comforter, and a defence mechanism. (See the relevant Wikipedia article for more information). For me, the word nostalgia refers to a sentimentality for ‘the good old days‘, ‘the ways things were‘ and ‘the ways we once lived‘. My association to this world is through my ancestors as I myself was not born until the 1980’s. Links Nostalgia Postcards ( found on Ebay & Oxfam)- I would have been 8 or 10 when these postcards were released, though I remember the collection my Dad had vividly. Displaying photographs, cartoons, and advertisements of old, the postcards offer a visual snapshot of British life from the 1890’s to the 1950’s. It is these postcards, and a childhood trip to the living history museum Beamish that ignited my passion for social history and ‘the way things were’ from a very young age. Beamish, The Living History Museum – see above. Museum of Brands, Packaging & Advertising, London – (Quoted from their website), the Museum displays a history of consumer culture, and ‘how well-loved brands evolved through their creative use of packaging and advertising – and how we evolved with them’. I was first introduced to the Museum when it was called The Museum of Advertising & Packaging located in Gloucester (1984 – 2001). Best of British Magazine – a ‘monthly celebration of everything British ‚Äì from the past through to the present’. Pretty Nostalgic Magazine – a ‘bi-monthly home and lifestyle magazine that celebrates vintage, traditional and sustainable ways of living’. Sweet & Nostalgic – an internet and event company selling traditional sweets and reproduction memerobilia. Thorntons – a traditional British confectioner company which has been trading for over 100 years. As a teenager, I worked for the company myself.   Past Times – my once favourite shop which specialised in jewellery and home wares inspired by history, is currently no longer trading as WHSmith’s has bought the brand.   Books The Great British Tuck Shop by Steve Berry & Phil Norman      

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